If you are in the virgin hair business, then you already know that the market is booming right now. Hair extensions are becoming very popular, and starting a hair based business is becoming a viable money-making option for many people.
If you are considering starting your own virgin hair business, or you already have one that you are trying to grow, then this article is for you. We are going to cover 14 key areas that will help you grow by up to 200%!
1. Offer a Quality Virgin Hair Product
The most important aspect of creating your virgin hair business is the quality of your product. You will gain and keep customers by offering the best virgin hair at competitive prices. We recommend focusing on Mink Brazilian hair as Brazilian is the most popular texture for extensions no matter if you are selling sew-ins or clip-ins.
Brazilian hair is so popular because it is so versatile. The bounce and texture allow it to hold curls, and it is long-lasting. Nearly any hairstyle will look great with Mink Brazilian hair. Your customers will appreciate the quality of your hair products when you sell this type of hair. Cheap or lesser-quality products will kill your business.
2. Build a Professional Website
If you want to give your virgin hair business credibility, you need to have a professional-looking website. While social media is fine for advertising, you need more than just a Facebook page if you want to be taken seriously as an entrepreneur.
There are plenty of ways that you can build a website without even hiring a web designer which is great when you are just starting out and your budget it tight. Check the options, many of which are drag and drop, at Shopify, Magneto, Word Press, and Wix. They have very affordable payment options and a multitude of features to help you run a successful business.
3. Have Great Content
Content may be the most important part of your website. While you definitely need professional looking photos of the hair products you are selling, all the pictures in the world won’t help you if no one is looking at your site.
Quality on-topic content that is branded for your virgin hair business and contains search engine optimized keywords will help lead people to your site. This traffic is crucial to making sales and building your customer base.
4. Use Your Blog
Whether you choose to have a separate blog or have it attached to your website, you definitely need to optimize it to help your business grow. All that great content that you are creating in step number three can easily live in your blog space.
Use the blog posts to drive traffic, and fill them full of appropriate links. For example, you can write a blog post about the hair trends seen at the Golden Globes, and link to your virgin hair pieces that can be used to create those styles. These links will help build credibility with Google and get your website showing up in search inquiries.
5. Collaborate With Influencers
Influencer marketing is a great way to build up your business. Research is showing that this type of marketing is on track to be a billion dollar industry by 2020. The key to making this work for you is finding the right influencers for your business.
You can have influencers promote your brand in several different ways. They can name drop your products in a post, they can use hashtags to get your store trending, or they can even do unboxing videos.
6. Utilize Google AdWords
Google AdWords (sometimes simply called Google Ads) is Google’s advertising network, and it is one of the biggest in the entire world. You can target your potential customers using ads on various websites. Your ads will show up in the searches and websites of the people you have narrowed down as your ideal customers.
It is easy to set up your AdWords account, and you can get started right away. You want to do a large amount of research on your customer base and the keywords associated with your virgin hair business before diving in though.
7. Build Your Reach on Social Media
Social media may be one of the biggest marketing tools available for growing your business, and for the most part, it is absolutely free! You can potentially reach millions of customers on a daily basis with the right skills. Instagram, Facebook, Twitter, and Pinterest can all be used to help you sell your mink Brazilian hair products.
You want to make sure that you diversify and cover the platforms that are right for your virgin hair business. The quality of your content should be informative, on-brand, and engagement-building. You don’t want every post to be sales-y though. Hiring a social media manager is great if you have the budget for it, but there is a lot of tips and tricks available online to help you if you are doing it on your own.
8. Start an Affiliate Program
Start an affiliate program and let other people sell for you! Affiliates make a commision by selling your products to their audience. It is a great way to expand your reach and start making sales right away. Your affiliates will talk about your products on their blogs and social media sites, leading their readers straight to your site.
9. Create an Email List
Creating an email list will help your business exponentially. It is the only way that you can guarantee your message gets in front of your customers. Your social media posts rely on an algorithm which means only a portion of your followers will see any given post. Email marketing will give you the freedom to choose exactly which customers see your emails which makes it easier to target them with specific sale information or product updates.
10. Harness the Power of YouTube.
YouTube is a powerful marketing tool. There are nearly 5 billion YouTube videos watched each and every day, and the platform has 1.8 billion users. Getting your hair products on a popular channel can explode your business. You can build your own channel which will take time, but you can supplement that with having popular video makers use, showcase, or talk about your products to their subscribers. Review videos are a great way to build up a customer base!
11. Create Banner Ads
You can use banner ads in a couple of different ways. You can use them to promote Brazilian hair sales or specials on your own site. However, you can also place them on related blogs or websites to get more traffic to your online shop.
A few great places for your banner ads may include a beauty blogger’s site or another shop that sells complimentary hair products. Often blogger’s will use your banner ads if they are an affiliate, and the complementary sites may be willing to do a banner exchange with you. You promote their site and they will promote yours.
12. Pay for a Sponsored Post
There are many bloggers that are willing to do sponsored posts. Basically, you pay the blogger an agreed upon amount (this can sometimes just be an exchange of product), and they write about your virgin hair business including links back to your shop. These can be especially beneficial if the blogger has a very large and active following. Keep in mind the larger the following, the bigger the price tag on a sponsored post. Sometimes, a smaller, but engaged, audience can reap big rewards with a more budget-friendly price for you.
13. Do a Giveaway
Giveaways are an excellent tool for building your business. You can use a free giveaway tool like Rafflecopter to help you gain social media followers, get new eyes on your site, and get more people signed up for your email list.
You can giveaway one bundle of mink Brazilian hair, and gain hundreds of followers in the process.
14. Participate in Local or National Events
There are plenty of events that you can participate in on a local or perhaps even a national level. Wedding conventions, fashion shows, and even cosplay contests can all be applicable to a hair-related business. Plus, your participation in these events can be used as your social media posts and your blog content.
As you can see, there are many different avenues available to you when it comes to building your virgin hair business. It may take time to plan out your best strategy, but when you start to see the increase in your sales, it will be worth it!
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